Media Buying AI
Approvals
Recommendations the AI has prepared for all clients, waiting on Ben Rowntree.
Increase Meta, EV Charger Installs, Leads budget $180 → $234/day
Why
CPL steady under target for 6 days
Expected impact
+13 leads/week
Pause creative "Hook B" in Meta, Lip Filler Offer
Why
Frequency high and CTR falling
Expected impact
Save ~$40/day wasted spend
Launch 3 new hooks in Google, Search, Emergency Dentist
Why
Built from the client's best comment themes
Expected impact
-$5 CPL expected
Shift $34/day from Google, Search, Kitchen Fitters to Meta, Kitchen Design Visit
Why
Google, Search, Kitchen Fitters CPL well above target
Expected impact
+2 leads/week at same spend
New lookalike audience for Meta, Roof Repair Survey
Why
Seeded from 180 days of booked jobs
Expected impact
Room to scale 2x
Increase Meta, Design Visit Offer budget $125 → $163/day
Why
CPL steady under target for 6 days
Expected impact
+7 leads/week
Pause creative "Hook B" in Meta, Consultation Offer
Why
Frequency high and CTR falling
Expected impact
Save ~$31/day wasted spend
Launch 3 new hooks in Google, Search, Emergency Dentist
Why
Built from the client's best comment themes
Expected impact
-$4 CPL expected
Shift $28/day from Meta, Free Quote Retargeting to Meta, Emergency Call-outs, Leads
Why
Meta, Free Quote Retargeting CPL well above target
Expected impact
+4 leads/week at same spend
New lookalike audience for Meta, Solar + Battery Savings Calc
Why
Seeded from 180 days of booked jobs
Expected impact
Room to scale 2x