Media Buying AI

Dashboard

The AI builds, launches and optimizes ads for all clients. Ben Rowntree approves the big calls.

Spend today

$2,840

Across client ad accounts

Blended CPL

$31

-8%

Last 7 days

Leads today

+11%

AI changes made (7d)

214

Budgets, creatives, bids, fixes

What the AI did overnight

Launched a "Same-week availability" variant against the current winner
CTR 1.9% in first 400 impressions
Elite Hair Restoration
06:56
Launched a "Price transparency" variant against the current winner
CTR 2.2% in first 400 impressions
Coastline Dental Group
06:54
Moved $65/day out of Google, Search, Local Installers into Meta, Design Visit Offer
+5 leads projected today
Vantage Windows & Doors
06:50
Excluded 212 existing customers from prospecting audiences
Less wasted spend on people who already booked
Ironclad Fitness
06:49
Moved $35/day out of Meta, Anti-Wrinkle Consult into Meta, Lip Filler Offer
+3 leads projected today
Bloom Aesthetics
06:48
Paused fatigued creative "Hook B" in Meta, Design Visit Offer at frequency 4.2
CPL back to $32 from $42
Greenline Landscaping
06:44
Duplicated the top ad set into a broad audience test
Learning phase, 11 leads needed to exit
Revive Physical Therapy
06:43
Paused fatigued creative "Hook B" in Meta, EV Charger Installs, Leads at frequency 3.4
CPL back to $29 from $38
Apex Electrical Services
06:42
Lowered the cost cap on Google, Search, Oil Change & Service after CPMs dropped overnight
Saving ~$11/day at the same volume
Precision Auto Care
06:37
Rewrote a disapproved ad in Google, Search, Local Installers flagged for restricted wording
Re-approved in 38 min
Oakwood Bathrooms
06:31
Launched a "Real customer review" variant against the current winner
CTR 2.8% in first 400 impressions
Summit Solar Solutions
06:25
Moved $20/day out of Google, Search, Local Emergency into Meta, Emergency Call-outs, Leads
+2 leads projected today
Ridgeway Plumbing & Heating
06:19
Diagnosed: creative fatigue, frequency 4.3. Fix sent to Ben for approval
Awaiting approval
Lumen Skin Clinic
06:18
Duplicated the top ad set into a broad audience test
Learning phase, 11 leads needed to exit
Core Strength Studio
06:14

Needs you · Ben

All approvals

Increase Meta, EV Charger Installs, Leads budget $180 → $234/day
Apex Electrical Services
Pause creative "Hook B" in Meta, Lip Filler Offer
Bloom Aesthetics
Launch 3 new hooks in Google, Search, Emergency Dentist
Coastline Dental Group

Account health

15/20 on target

Northfield Roofing
Lead form disapproved 2 days, CPL up 38%
$52 CPL
Summit Solar Solutions
Competitor bidding, Google CPC up 41%
$65 CPL
Lumen Skin Clinic
Creative fatigue, frequency 4.3
$30 CPL
Oakwood Bathrooms
Underpacing 18%, budget not spending
$46 CPL
Precision Auto Care
Pixel dropped conversions since Tuesday
$21 CPL
Apex Electrical Services
CPL 15% under target
$31 CPL
Bloom Aesthetics
CPL 15% under target
$19 CPL
Coastline Dental Group
CPL 15% under target
$38 CPL
Harper & Co Kitchens
CPL 13% under target
$51 CPL
Atlas Retail Interiors
CPL 18% under target
$36 CPL
Pearl Smile Dental
CPL 31% under target
$37 CPL
Ridgeway Plumbing & Heating
CPL 17% under target
$34 CPL
Revive Physical Therapy
CPL 18% under target
$22 CPL
Ironclad Fitness
CPL 15% under target
$11 CPL
Greenline Landscaping
CPL 21% under target
$35 CPL
Vantage Windows & Doors
CPL 22% under target
$34 CPL
Elite Hair Restoration
CPL 13% under target
$60 CPL
Brightside Dental Care
CPL 19% under target
$43 CPL
Swift Garage Doors
CPL 24% under target
$27 CPL
Core Strength Studio
CPL 9% under target
$13 CPL